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Why Syndicated qualitative research panel?

  • LOWER COSTS – each client – panel participant covers only the cost of focus groups that test his materials, while sharing the results of first phase of all groups covering usage, attitudes and trend research with other clients – panel participants

  • FASTER RESULTS – focus groups results (concerning tested materials) are available within 72 h after the end of focus groups. Results of first phase for all groups in the cycle are available 5 days after cycle’s end – all the focus groups for product/service category in the period

    EXPERTISE – full service qualitative research agency established by Gordana Sedlar who has 20+ years of experience

Expertise

20+ years of experience in qualitative research, strategic development and marketing

Areas that we cover
  • CONCEPT GENERATION

    The stage before pre-testing – asking consumers to explore new ideas using in depth qualitative research methods to guide market or business development

  • PRE-TESTING

    Used to consider and evaluate new ideas, particularly for new product development, advertising or marketing campaigns.

  • SERVICE EVALUATION

    Customers are brought to gather in a focus group situation to talk about how a service could be evolved or improved to meet their needs.

    CUSTOMER SATISFACTION

    Rather than just asking customers to tick boxes on a market research questionnaire survey, qualitative focus groups are used to explore in depth the reasons behind satisfaction scores.

    BRAND IMAGE

    Brand and company image evaluation

    PRICING

    Price evaluation

Sectors

Sectors

that we have experience with:
  • SECTORS

    FMCG, Pharmaceutics (Rx, OTC),   Financial institutions (banks, insurance), Construction materials, Tourism, Social surveys, Shopping Centers and Retail, Publishing, Telecommunications, Furnishing, B2B

    INTERNATIONAL

    Together with our partners in region (Slovenia, Serbia, B&H, Macedonia, Montenegro) we offer services for international projects

Methods

Besides qualitative panel we also use:

Focus groups

6-8 people are invited to attend an informal discussion about a particular issue that may well include examination of creative materials for packaging, advertising, products, services or other concepts being developed.

Mini groups

with only 3-4 respondents who accept common caracteristics like consumption habits may be members of the same family or frends.

Paired interviews

An interview conducted with two participants at once, who may for example share same consumption habits but with different brands.

Individual interviews

used for business-to-business work because professionals can be hard to bring together into a group due to time pressures, or the issues to be discussed are confidential.

Participant observation

spending time with the respondent to get closer insight on his consumption habits and lifestyle.

Accompanied shopping

accompaning respondent in shopping of particular product or service in ordet to get indepth insight into habits and criteria of choice an buying.

What is qualitative market research?

Qualitative research is an in-depth exploration of what people think, feel or do and, crucially, why.

When qualitative market research should be used?

If you want to know why your customers behave as they do and what barriers there may be to their changing that behavior, you would use qualitative research to explore those issues.

Is qualitative market research used only for FMCG?

Qualitative market research can be used for all kind of products and services, also in sociological researches (politics) and B2B.

What is most commonly used in qualitative research?

The most commonly used qualitative approaches are focus groups and depth interviews.

What is participant observation?

This is a systematic market research observing customers in their own environment using or buying products and services.

Can ethnographic market research be used for B2B?

Ethnographic market research can also be applied to B2B products and services.

SeQual Market Research

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